Privacy policy

Effective Date: 01/01/2026

Merseyside Tree Care Ltd ("we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what information we collect, how we use it, and your rights.

1. Information We Collect

When you contact us through our website, by telephone, email or SMS, we may collect:

  • Full name
  • Telephone number
  • Email address
  • Property address where work is required
  • Details about your enquiry or requested services
  • Photographs you provide relating to tree work
  • Appointment and quotation information
  • Communications between you and us

We may also collect limited technical information when you visit our website, such as your IP address, browser type and website usage through cookies.

2. How We Use Your Information

We use your information to:

  • Respond to enquiries
  • Provide quotations
  • Arrange site visits and appointments
  • Deliver our tree surgery and related services
  • Send appointment confirmations and reminders
  • Provide service updates
  • Issue invoices and payment information
  • Respond to customer support enquiries
  • Improve our website and customer experience
  • Comply with legal obligations

We only collect information that is necessary to provide our services.

3. SMS Communications

If you choose to provide your mobile phone number through our website, quotation request form, or by contacting us directly, you consent to receive SMS messages from Merseyside Tree Care Ltd relating to your enquiry and our services.

These messages may include:

  • Quotations
  • Appointment confirmations
  • Appointment reminders
  • Service updates
  • Scheduling changes
  • Customer support communications
  • Follow-up messages relating to completed work

Message frequency varies depending on your interaction with us.

Message and data rates may apply according to your mobile network provider.

You can opt out of SMS communications at any time by replying STOP to any message. For assistance, reply HELP or contact us at info@merseysidetreecare.co.uk or 07902 805469.

SMS consent is not shared with third parties or affiliates for marketing purposes. We use trusted service providers, including Twilio, solely to deliver SMS messages on our behalf.

4. Marketing Communications

We will only send marketing emails or SMS messages where you have given your consent or where permitted by law.

You can unsubscribe from marketing communications at any time.

5. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted service providers where necessary to operate our business, including:

  • Website hosting providers
  • Appointment scheduling systems
  • SMS and communication providers
  • Payment processors
  • Accountants or professional advisers where required

These providers only receive the information necessary to perform their services and must protect your information appropriately.

6. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

7. Data Retention

We keep your personal information only for as long as necessary to:

  • Provide our services
  • Maintain business records
  • Meet legal and accounting obligations
  • Resolve disputes where necessary

When information is no longer required, it is securely deleted.

8. Cookies

Our website is hosted on Shopify, which uses cookies to help operate the website, improve your browsing experience, and support our services.

By using our website, you agree to the use of essential cookies. Non-essential cookies, including analytics and advertising cookies, will only be used if you give your consent through our cookie banner.

What Are Cookies?

Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website. They help websites function correctly, remember your preferences, and provide information about how visitors use the site.

Cookies may be placed by us (first-party cookies) or by trusted third-party providers that help us operate our website.

Cookies We Use

Essential Cookies

These cookies are necessary for the operation of our website and cannot be disabled.

They enable features such as:

  • Website security

  • Page navigation

  • Contact and quotation forms

  • Website functionality

  • Fraud prevention

  • Customer session management

Without these cookies, some parts of our website may not function properly.

Because our website is powered by Shopify, Shopify also places essential cookies required for the operation and security of the website.

Analytics Cookies

With your consent, we use analytics cookies to understand how visitors use our website and to improve its performance.

These cookies help us understand:

  • Which pages visitors view

  • How visitors found our website

  • How long visitors stay on the website

  • Which services are most popular

We currently use:

  • Google Analytics

The information collected is aggregated and does not directly identify you.

Advertising Cookies

With your consent, we use advertising cookies to measure the effectiveness of our marketing campaigns.

These cookies may be provided by:

  • Google Ads

  • Google Tag Manager

  • Meta (Facebook) Pixel (if installed)

These cookies may record actions such as:

  • Visiting our website

  • Viewing service pages

  • Requesting a quotation

  • Contacting us

This helps us improve our advertising and provide more relevant adverts.

Communication Cookies

We use Twilio to help communicate with customers regarding quotations, appointments, service updates and customer support.

Twilio may use cookies or similar technologies to support these communications and ensure reliable delivery of messages.

For more information, please refer to Twilio's Privacy Policy.

Managing Your Cookie Preferences

When you first visit our website, you will see a cookie banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage your cookie preferences

You can change your cookie preferences at any time through your browser settings or, where available, the cookie settings on our website.

Most browsers allow you to:

  • View stored cookies

  • Delete cookies

  • Block cookies

  • Block cookies from specific websites

Please note that disabling essential cookies may affect the functionality of our website.

Third-Party Services

Our website may use trusted third-party services including:

  • Shopify

  • Google Analytics

  • Google Ads

  • Google Tag Manager

  • Twilio

  • Meta (Facebook) Pixel (if installed)

These providers may place cookies in accordance with their own privacy policies.

We encourage you to review their respective privacy policies for more information.

How Long Cookies Are Stored

Some cookies are deleted automatically when you close your browser (session cookies).

Others remain on your device for a period of time to remember your preferences and improve future visits (persistent cookies).

The retention period depends on the specific cookie and the service providing it.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our services, technology or legal requirements.

 

9. Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information where applicable
  • Restrict or object to certain processing
  • Request transfer of your data where applicable
  • Withdraw consent where processing is based on consent

To exercise your rights, please contact us using the details below.

You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe your information has not been handled correctly.

10. Third-Party Links

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations.

The latest version will always be published on our website with the effective date shown above.

12. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

Merseyside Tree Care Ltd

Email: info@merseysidetreecare.co.uk

Telephone: 07902 805469

Liverpool, United Kingdom

Company Number: 16792623